Meta charges for messaging by its own published rates, billed to you directly. We add a small per-message platform fee and GST, shown upfront.
Marketing, utility and authentication messages are charged by Meta at its published rates, which differ by country.
Meta gives a free service window for replies to a customer who messaged you first. Check the current rules on Meta’s page.
Your plan covers the platform. We do not add a per-message fee on top of Meta.
Meta's rate plus a small per-message fee and GST, shown upfront.
| What you get | Backtest Messenger | Typical BSP |
|---|---|---|
| WhatsApp + Messenger + Instagram in one inbox | ✓ | WhatsApp only |
| Sales pipeline with forecast | ✓ included | add-on or separate CRM |
| Per-message fee shown upfront | ✓ on the pricing page | on request |
| AI replies from your own data | ✓ | higher plans |
In your Meta business account, where the number is billed.
Meta updates its rate card from time to time. The official page is the source of truth.
No.
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