Almost every customer in India is on WhatsApp. Most businesses still reach them from a personal phone.
We saw shops, clinics, coaching centres and online brands juggling hundreds of chats on one phone, losing leads when a staff member left, and sending offers through tools that got their numbers banned. The official WhatsApp Business API solved all of that, but it came with complicated setup, dollar pricing and costs that were hard to predict.
So we built Backtest Messenger in Kolkata: the official API, set up in minutes, priced in rupees with one small, clearly shown fee per message, with a shared inbox, campaigns, bots and a sales pipeline in one place, and a team you can actually call.
Make official WhatsApp messaging simple, affordable and honest for every Indian business, from a single shop to a national brand.
Every business in India talks to its customers on the channel they already use, without middlemen or hidden markups.
We connect you to Meta through the Cloud API as a Tech Provider. No grey-market numbers, no unofficial tools that get accounts banned.
Meta's rate plus one small, flat fee per message and GST. Every number is on the pricing page, with a calculator.
A real team in Kolkata answers on WhatsApp, phone and email, in IST hours, in English, Bengali or Hindi.
UPI and COD, INR billing with GST invoices, and templates written for Indian customers and festivals.
The next chapters of the platform, shaped by what our customers ask for most.
Replies drafted from your own catalog, prices and policies, handed to a person the moment a customer needs one.
The panel, the templates and the bot builder in the languages your team and customers use every day.
Cart, address and payment without leaving WhatsApp, confirmed back to your store automatically.
Deeper links with the billing, CRM and commerce software Indian businesses run on.
Customers call your business number on WhatsApp and your team answers from the browser.
Agencies and consultants across India offering the platform under their own brand.
Setup questions, pricing, or moving from another provider: message us and a person replies.
